Postgraduate in Trends Research
EXPLORE IED BARCELONA
 

Collection: Serial Seeds | Fashion

Collection: Serial Seeds

Request Information

Postgraduate in Trends Research

Edition: 17th

Language: English

Duration: 3 months

Start Date: January 18th 2021

Schedule: Tuesday, Thursday, Friday and alternate Monday, from 6.30pm to 10.40pm

Credits: 30*

Biada 11; 08012 Barcelona, España

Price: 6.300€ (Enrolment fee 2.000€ + tuition fee 4.300€).
Find out more about our payment options and special conditions.

Introduction

The Postgraduate in Trends Research helps students to develop a critical mind so as to pinpoint the driving forces behind the change in consumer society and the new opportunities this entails for companies. 

Today’s product advertising, marketing and development models fail to keep up with the pace of social evolution and the way we live our everyday lives. Because of this, never has it been more important for a professional in any field to keep in touch with the consumer’s culture, expectations and experience.

The Postgraduate lays out the knowledge and tools students need to identify the major consumption trends, understand their impact and apply them successfully to business contexts. It is structured in a series of complementary modules that follow the chronology of research project development and includes a practical assignment to be carried out in collaboration with a real organisation.  

Proyecto del Postgrado de Trends Research con vestimentas de materiales futuristas
Project of the Postgraduate in Trends Research

Objectives

The aim of the Postgraduate is to help students to construct the critical vision required to identify why things happen, which forces are driving change and how these changes represent new opportunities for businesses.

– Identify major consumer trends based on a variety of online and offline sources.

– Analyse consumer trends by learning to identify how and why they come about.

– Understand the impact they have or will have on different sectors of the economy.

Methodology

The Postgraduate is divided into complementary modules that follow the development stages of research projects: History and Theories of Consumption, Consumer Behaviour, Industry Structure and Applying Consumer Trends Research to Decision-making.

The first module examines the consumption system and the different theories that analyse the existence and propagation of trends.

The second module focuses on understanding consumers, how they think, feel and behave.

The third module takes an in-depth look at the dynamics and rules underlying the functioning of industry today. The fourth module is on understanding how consumers respond and what forces are driving companies. It takes an in-depth look at how business decisions are made by using studies of consumer trends and behaviour.

Class time is divided into theoretical classes taught by renowned practitioners, workshops, excursions around the city to explore innovative businesses in situ and discussions with professionals to learn from their opinions and knowledge.

The entire process ends with an individual practical project that is continuously developed over the duration of the course. The project gives students an opportunity to put into practice what they have learned during the programme and to check the feasibility of their proposals based on the support of a sponsor company.

Student Profile

This Postgraduate course is geared towards graduates and professionals who, beyond a mere curiosity that proves essential in today’s world, are eager to take on the knowledge and skills needed to play a leading role in designing concepts, services and products to suit new consumers.

It proves of particular interest to professionals who wish to turn trend research into their field of expertise or those who wish to work in marketing, publicity or design and would like to learn how to capitalise on the value of trends in their daily tasks.

Access to the course will be limited to candidates who are able to show proof of a university degree or equivalent. Candidates who lack the requisite university qualifications may access the course based on their professional achievements. In this case, IED Barcelona will, at its own discretion, decide as to the type of qualification they will be given. 

Job Opportunities

Forecasting, branding, trend research, data mining, social media monitoring, product development, advertising, innovation consultancy or a career in research in the public sector or for nonprofit organisations, among other options.

COORDINATOR

Noelia Morales

Trained as a lawyer, Noelia has wide-ranging experience of marketing and product development with top consumer companies (including Chupa Chups, where she developed flavours for the Japanese market). Her interest in consumer trends led her to found Nouvel in 2004 with the aim of helping companies to face the challenges of innovation. Noelia gives talks and lectures and cooperates with IESE, UAB and international business schools.

Nouvel

Barcelona-based consumer trends and innovation consultancy. It offers brands practical tools for developing new products, services and business models. Its clients include Danone, Nestlé, Carlsberg, Victoria’s Secret, and L’Oreal. 

www.nouvel.es

Credits

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

Other Related Courses

CSP in Project Management
More Info +
Postgraduate in Design for Innovation Strategy
More Info +
Summer Course in Fashion Trends Investigation
More Info +

Related News

Leadership and design thinking, IED’S newest program
More Info +
Designing through CERN the future of humankind
More Info +
Conversations between women & design at TEDxBarcelona Women
More Info +







Yes*I accept the "legal notice" and"privacy policy".

I want to receive information about scholarships, courses, promotions and exclusive events for me


















Data Controller: Istituto Europeo Di Design S.L

Data Protection Officer: jgarnica@prolaw.es

Purpose of data: The information collected on the website will only be used for the following purposes:

- Informing you about available courses

- Receive offers, promotions and exclusive events for me

Type of information that we collect (Legal Basis): Express consent.

Recipients: Istituto Europeo di Design will not transfer your personal information to third parties without your prior express consent.

Rights: You have the right to access, rectify, cancel and object to any data processing that you do not want. You can find the procedure in our privacy policy.

Further information: Privacy Policy