Summer Course in Service Design for Innovation
Duration: 3 weeks
Start Date: July 12th 2021
Schedule: Monday to Friday, from 4.40 pm to 9.40 pm (Friday 23th, from 9.30 am to 2.30 pm)
1.850€ (Enrolment fee 600€ + tuition fee 1.250€).
Find out more about our payment options and special conditions.
The Summer Course in Service Design for Innovation equips students with tools and know-how to develop innovative solutions that stand out for their usefulness and effectiveness in the field of services.
Every day, from the moment we get up until we go to bed, we are actively using a whole host of services, but many of them have not been designed with the user in mind. That is where service design comes in, providing an innovative methodology to come up with unique experiences for their target user.
During the course, students will be exploring and applying service design tools to overcome a real challenge, affording them a holistic vision of a service by touching on every stage of the process.
– Understand the problem through observation and interviewing techniques
– Reframe the problem and opportunity
– Ideation and effective brainstorming
– Prototyping an experience: Build prototypes to be tested with users
– User testing& Refinement
During this course, you will explore and make use of the tools used by Service Design and Innovation professionals and apply them to a real challenge.
With this process you will learn:
– The techniques used to better understand customers and uncover unique insights,
– How increase your ability to create unique, desirable and valuable products,
– To be able to accelerate the validation of new ideas from a user perspective,
– A common language and process that can be used to align inter-departments to the same goals.
This Professional Summer Course is designed for professionals, executives & CEO’s, from all industries and all departments, who want to become innovation leaders within their companies and be able to solve complex problems in multidisciplinary teams.
Professional working or willing to work at a strategic level will find the Service Design principles and tools being core capabilities for their competitive advantage. To address international participants, the course will be held in English.
Manuela is a trend analyst, researcher and a facilitator in Service Design processes. She is co-founder of WePush, an initiative that connects Barcelona, London and Bogotá focused on applying trends as drivers of innovation strategies.She is initiator of _coworkshops, a training concept based on group dynamics, co-creation techniques and fast prototyping of ideas and services. Manuela is also Managing Director of the “Management for Creative Industries” School at IED in Barcelona.
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